Blog Posts

Musings on Many Different Things

A little something for you to read while it looks like you're working.

Highway at Night through farmland

Purposeful Websites, Part 2: What Should It Do?

November 30, 2022

Being purposeful with your website allows you to better utilize your resources to suit your company’s current needs. It also better sets the website up for success and allows you to see an ROI in your investment.

A Purposeful Website Leads Companies Through Roadways

A Purposeful Website: An Intro

August 22, 2022

Just as you wouldn’t hire an employee without knowing what their job was and how it connects to company goals, you should never build a website without knowing first how it will deliver on company objectives.

Simplify Work, Part 5: Platforms

August 09, 2022

In this last post of the series on Automation, I dig into some of the platforms and software that are on the market to allow business to revolutionize their operations.

Simplify Work, Part 4: Website + Automation

August 02, 2022

If it isn’t already, your website should be at the nexus of your business operations. Naturally, automation can grow out of your website to improve overall results.

Simplify Work, Part 3: Sales + Automation

July 26, 2022

Automation and Sales are a great combination to put into place checks and balances to ensure leads don’t fall through the cracks.

Simplify Work, Part 2: Marketing + Automation

July 19, 2022

Automation and Marketing go hand in hand like ice cream and chocolate and peanut butter and dog biscuits. Marketing automation allows businesses to connect with customers and follow up on leads while focusing on other tasks.

Robots and Automation

Simplify Work: Intro To Automation

July 15, 2022

What is Automation for business? Why would I automate tasks for my business? What tools would I use? Why do I like Wall-E so much when it makes me feel guilty as a consumer?

Email Marketing: The Third Email & Beyond!

April 29, 2022

We dig into the third and final email as we show how the email journeys weeds out the engaged, the unengaged, and the others who are ready to learn more about your company.

Email Marketing: The Second Email

April 07, 2022

We dig into the second email of an email marketing journey to show how it’s actually many different emails responding to the actions or inactions of the first email.

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Stormtroopers Ready - <a href='https://unsplash.com/@__itsflores?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText'>Omar Flores</a>